Small Cells Round-up: CTIA Special

Small cells were big news at CTIA Wireless in New Orleans this week. Here’s our round-up of the news and insights from the show.

John Donovan, executive vice president for technology and network operations at AT&T, told Reuters that if tests go well the operator could use the equipment to improve in-building or outdoor coverage by attaching the small cells to places like the side of lamp posts.

The idea is that placing such devices between the company’s much bigger broadcast towers would make better use of its wireless airwaves and improve capacity. “Later this year and into next year we’ll be piloting it.” Donovan told Reuters on the sidelines of a technology panel at the CTIA annual wireless conference.

“It’s another tool in the tool kit,” he added, saying that the company is in need of more network capacity to support increasing demand for data services by consumers using devices such as smartphones and tablet computers.

Full article from Reuters: AT&T plans small cell tests around year end.

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Femtocells: Hype Revisited

Telecoms industry website Light Reading has just published “Who’s Big in Small Cells?”, a who’s who list of vendors operating in the small cell world. We contributed details of our deployed and deployment-ready small cell products and looking at the finished article it seems a pretty reasonable, if wildly diverse, list.

But it prompted me to look back at an earlier Light Reading survey – “Who Makes What: Femtocells” back in January 2009.

January 2009 was an exciting time for us – we had just seen our femtocells launched by SoftBank in Japan. But reading the LR article we were startled to find out just how many vendors had suddenly popped-up with femtocell products. Looking at the table, it listed a whopping 17 UMTS femto vendors.

Retro Femto
Retro femto

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CTIA preview: could smart cells kick-start mobile video advertising?

Recent figures from Strategy Analytics show that mobile advertising is on the rise, especially in-app ads. Encouraging, but they also report that mobile video ads remain in the slow lane. This is a shame, because mobile advertising has the in-built advantage of the context and personalisation so prized by advertisers.

There are several reasons for this slow take-off, particularly in public places:

  • Video ads are immersive – they make demands on your time. Consumers will only accept them in exchange for something they find genuinely rewarding. This is usually free video content, which is problematic to deliver to mobiles for several reasons.
  • The sign-on/playback of video on public WiFi and 3G macro networks is rarely a predictable experience, which puts-off advertisers. And it will be a long time before advertisers will feel that LTE can deliver consistency to a large proportion of the market.
  • Video consumes a lot of data, which puts off mobile operators struggling for capacity.
  • Consumers are wary of the costs of cellular data, especially heavy content like video.

But a new innovation in mobile technology could be about to change everything.
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Small Cell Social Round Up – April 2012

We’ve gathered our top small cell stories for April from social media sites across the web, including videos, presentations and the most interesting news updates from key industry sources.

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Femtocell technology is helping leading service providers to differentiate on user experience

France is a highly competitive telecommunications market, with a combination of tech-savvy consumers with high expectations, powerful multi-play operators, and a regulator committed to enabling a rapid market and tech evolution.

SFR is the #2 service provider in France, and is a pioneer of femtocell technology. It was the first operator in France to offer femtocells to its customers, the first in the world to offer USB femtocells as a clip-on DSL box accessory, and the first in Europe to offer femtocells for free.

It’s easy to see residential femtocells as a specialist product for homes with little or no coverage, but as operators have been quick to anticipate, all customers appreciate having a dependable, premium mobile experience at home.

But femtocells are just one area where operators are starting to compete on service experience. SFR has gone one stage further, promoting a compelling collection of technical advances that together add up to a major improvement in the overall user experience.

SFR

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